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   05.25.09

IN THIS ISSUE

Chamber sponsorship opportunities still available
Education Forum: TPS seeks input from community
Is Twitter good for small business?
Drillers join the City and MET in downtown cleanup
TYPros hosts roundtable discussions on diversity, sustainability
Lack of advertising in recession harms image
Chamber welcomes new businesses

 

PRESENTING SPONSORS

Emerge Interactive Sponsor

MobiManage sponsor

Stokly Event Center MM

Value News sponsor MM


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Chamber sponsorship opportunities still available

 
The Chamber’s annual Resource Campaign is quickly coming to a close with only three weeks left to secure sponsorship opportunities and help the Chamber reach the $2.3 million goal.

Just over $430,000 is still available in unsecured sponsorship and trade opportunities providing valuable advertising real estate for businesses and organizations.

Special guest BOK Financial Senior Executive Vice President Dan Ellinor, congratulated campaign volunteers at the rewards lunch held at Red Rock Canyon Grill on their success to date and commitment to meeting the $2.3 million goal.

At the lunch, top producers were also announced and awarded a trip for two to Whistler, British Columbia. In all, 33 volunteers have been awarded the trip.

The Chamber's annual Resource Campaign, which generates revenue by selling sponsorships and memberships, officially kicked off on March 31. Approximately 150 volunteers will help raise the $2.3 million goal amount by connecting businesses with Chamber sponsorship opportunities for maximum exposure and return.

If you would like to learn more about available sponsorships or trade opportunities with the Tulsa Metro Chamber, contact Karen Humphrey, campaign director, at karenhumphrey@tulsachamber.com or call 560-0250.

This annual campaign contributes approximately 23 percent of the Chamber's total annual budget, all of which is directly returned to Chamber members in the form of business-building events and initiatives benefiting the entire community.


Education Forum: TPS seeks input from community

 
Tulsa Public Schools invites Chamber members to join the “Journey to Performance Excellence” planning process. At the Chamber’s Education Forum last week, TPS Superintendent Dr. Keith Ballard and Sherri Smith-Gray, director of the Oklahoma Quality Institute, discussed how the district is seeking involvement to establish a six-year focus for meeting the educational needs of the community and identifying areas of improvement.

Chamber members are encouraged to participate by completing a brief online survey. Click here and choose the “TPS Strategic Planning Survey” link to share your ideas on how Tulsa can create strategic vision for its children.


Is Twitter good for small business?

 
With the ever-increasing buzz about the online microblogging site Twitter, small business owners around the country are cashing in on its free advertising opportunities. But what is the real return on investment?

A recent article from Advertising Age uses the example of a New Orleans-based pizza shop to prove Twitter can work when used appropriately. The pizzeria tracked everything from phone calls received to pizzas purchased to determine a one-day Twitter promotion drove as much as 15 percent of the day’s business.

Twitter’s golden trait for small business is that it’s easy, according to the article, which also provides five tips for small businesses interested in utilizing Twitter: 1) track every sale; 2) Twitter is not Facebook; 3) create a conversation; 4) sell last-minute inventory; and 5) alert followers when you’re on the go.

Click here to read the entire article. And click here to open a Twitter account.

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Drillers join the City and MET in downtown cleanup

 
Members of the Tulsa Drillers baseball team joined the city of Tulsa and Metropolitan Environmental Trust in an effort to cleanup downtown near the site of their future home, ONEOK Field.

City Councilor Eric Gomez greeted community volunteers and thanked them for their participation followed by Tulsa Drillers General Manager Mike Melega who expressed the team’s excitement about their new home as well as their eagerness to participate in the cleanup.

Also present was the Greenwood District Chamber of Commerce President and CEO Reuben Gant who remarked on the district’s excitement at housing the Drillers.

The City and MET provided supplies to aid in the cleanup while Hideaway Pizza supplied free pizza for volunteers.



TYPros hosts roundtable discussions on diversity, sustainability

 
Tulsa’s Young Professionals’ diversity crew hosted its signature event, D2: Diversity & Dialogue, last week to encourage area young professionals to discuss how diversity and inclusion are affected by being green.

“We host these events to share, grow and learn from each other about topics of significance,” said Carmela Hill, 2009 TYPros diversity crew leader.

More than 60 individuals attended the event at the Petroleum Club to participate in the roundtable conversations and hear from Marilyn Ihloff, owner of Ihloff Salon and Day Spa and a green business advocate. Ihloff spoke about resources for local businesses interested in sustainability and how, often times, a company’s green efforts are started by its young employees and can only happen through the collective work of its staff.

To learn more about the diversity crew or TYPros’ sustainability efforts, visit www.TYPros.org.


Lack of advertising in recession harms image

 
In today’s soft economy, many small businesses are reducing their advertising budgets as a means to save money. However, more than 48 percent of U.S. adults believe a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling, according to a study by Ad-ology Research. Advertising appears to play a key role in consumers’ view of how a business is doing, and by not advertising, businesses may be sending a warning signal to current and potential customers.

“Advertising not only assures consumers of a business’ reliability in a soft economy, but it can influence where and what they buy, especially when the ads address concerns about value,” said C. Lee Smith, president and CEO of Ad-ology.

Other findings from the study include: (1) 40 percent of consumers use coupons more now than a year ago; (2) a “deeply discounted price” was the No. 1 factor that would make consumers more likely to purchase a big-ticket item; (3) TV, newspaper, direct mail and Internet top local media from which consumers saw/heard an ad within the last 30 days that led them to take action; and (4) store Web sites ranked second only to search engines as the way buyers research products and shop online.

For affordable advertising opportunities, consider the Tulsa Metro Chamber. As a business-building organization impacting the entire Tulsa region, the Chamber offers affordable advertising opportunities allowing you to keep your organization’s name in front of current and potential customers. To find out more about available sponsorship opportunities, contact Karen Humphrey, Resource Campaign director, at karenhumphrey@tulsachamber.com or call 560-0250.


Chamber welcomes new businesses

Each month the Tulsa Metro Chamber's Hospitality Club welcomes new businesses and new Chamber members to the community by assisting with ribbon cuttings and groundbreaking announcements.

 

Sam’s Club
Mike Floyd, Club Manager
6922 S. Mingo Road
Tulsa, OK 74133
Phone: 252.9503
www.samsclub.com

 

Serenity Funerals and Crematory
Luke Wright, Manager/Owner
4170 E. Admiral Place
Tulsa, OK 74115
Phone: 292.8411
www.SerenityCrematory.com


 
















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